Wipes sealing label demand is increasing day by day! On the one hand, under the influence of masks, the disinfection and health market presents a strong growth. On the other hand, the consumption of children is constantly upgraded, so that the consumption of baby wipes occupies an increasing proportion in the field of wet wipes.
Main types of wet wipes sealing labels
1. The market share of wet wipes flexible label is 75%, which is used for PET or PP packaging;
2. The market share of wet wipes hard label is 15%, usually thick PET film or multilayer film products;
3. The market share of clamshell label of wet wipes is 10%, and only small label with single opening is needed.
Three trends promote the development of wipes sealing labels
The packaging label of wet wipes needs to meet the special requirements of sealing, multiple opening and closing, which puts forward a lot of special requirements for sealing labels. At present, the development of wipes label presents three major trends:
Trend one: Convenience
The sealing label should meet the consumption demand of wet wipes, which is simple, time-saving and convenient, as well as different sales methods for wet wipes, including physical shopping and online sales
Trend two: Sustainability
In line with the overall sustainable development trend of the packaging industry, the wipes seal labels need to reduce and eliminate plastic waste, use natural raw materials, use biodegradable materials, etc.
Trend three: Reduction
Statistics show that the consumption growth of wipes label by square meter exceeds that by ton, which indicates that wipes label material is becoming thinner under the trend of sustainable development. The packaging material of wet wipes sealing label is becoming more and more simple, and the label is replacing the rigid plastic cover
The particularity of wet wipes determines that the materials used for sealing labels need to meet the following requirements:
Resistance to moisture and chemicals;
For wet wipes packaging of various substrates to maintain the best adhesion;
Reliable opening and closing function for multiple opening;
Because wet wipes are often used in places such as hands and mouths, the sealing label and glue of wet wipes must be skin-friendly and solvent-free. And poor use of sealing labels can be a health hazard. An excellent wet wipes label should not only have good sealing performance, prevent the volatilization of disinfectant, but also take into account the scene of multiple tear stickers, leaving no glue residue. To meet these requirements, it is recommended to use synthetic paper labels dedicated to removing wet wipes.
